In today’s economy, people do not spend their extra dollars cleaning their teeth every year or go further by undergoing teeth whitening. Dentists are losing their existing and potential customers from left to right due to the fact that dentistry is the last priority on their list and most people prefer to spend their money on something else.
So, what do these dentists do? The pros like Dental 6ta & E will keep their business running by keeping existing customers and winning new ones. They need to promote and market their services to remind people that they are keeping their hygiene and that it’s worth the cost. You must also remember that there are opportunities for offers and discounts on certain services. Is there a better way to reach people than through advertising?
If a dentist gives an indication for a free exam and a discounted teeth cleaning, more people will probably take this opportunity. There is a phrase “out of sight, out of mind” and in this case it is true. The more you advertise, the more the general public will visually see that the path to the dentist is probably more important than you thought. With some advertising, the path to the dentist can also be very attractive to the eye because of the perspective that may have implications.
The next question is where to advertise. Magazines, ads, radio, television, all advertising will help attract business, but the question is, which one works better, what kind of advertising and which advertising generates more business? Here is the call tracking used. After advertising and launching a business, they probably want to know which ad generates the most patients. Call tracking tracks this information for you and is easy to see. Each call you enter for a specific announcement is recorded and monitored. You’ll know how this potential patient learned from your practice, where she saw the ad and the ads she was attracting. Dentists can also know their return on investment (ROI) through the call tracking system and stop wasting time and money on ads that do not work while focusing on those bringing in new patients.
Dentists who use advertising and market, and then add call tracking to the equation, will certainly generate more patients and be more successful than without them, without hesitation. At the end of the day, when all is said and done, marketing and call tracking is a team that always achieves its goal.