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Support

How is your company managing the flow of information between your website, your customers, your CRM systems, and the social web? How well does your customer service organization understand that every time the touch a customer (or don’t) that the experience can and often will be broadcast to hundreds, thousands, or even millions of other people? Are you facilitating your customers in providing service and support to other customers?

This is the new reality of what we call “open support.”