Practices
Open Communications
The pressing problem for communicators is to transform their thinking and organizations from a focus on awareness to a focus on recommendation as the critical metric for success in Internet driven markets.
Open Data
Every company must think of itself as a publisher. You have information locked up inside your company today that would benefit your suppliers and customers if only you could set it free.
Open Management
A more participatory and more engaged leadership style is needed for post-industrial organizations in which the nature of work has forever shifted away from repetition and drudgery.
Open Research
The structure of the 21st century digital economy is beginning to emerge. Over the past two decades the Internet has transformed the way we learn, shop, work, vote, and play. Industries have been created and destroyed. But the decade ahead will bring about even greater changes.